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Pliny the Elder, born in 23 A.D., was a Roman naturalist, scholar, historian, traveler, officer, and writer. Pliny, and his contemporaries, created the original botanical name for hops, "Lupus Salictarius," meaning "wold among scrubs." Hop vines at that time, grew wild among willows, likened to wolves roaming wild in the forest. Pliny the Elder died in 79 A.D. while saving people during the eruption of Mount Vesuvius. He was immortalized by his nephew, Pliny the Younger, who contined his uncle's legacy by documenting much of what his uncle experienced during the eruption of Mount Vesuvius. This beer is an homage to the man who discovered hops and perished while being a humanitarian. Unlike many of the Russian River Brewing Company beers which are ageable, the beer inside this bottle is meant to be consumed fresh. Keep Pliny the Elder refrigerated and consume fresh to experience the explosive hop character.
Around the edge of the label: Respect your Elder: Keep cold, drink fresh, do not age! Pliny the Elder is a historical figure, don't make the beer inside this bottle one! Not a barley wine, do not age! Age your cheese, not your Pliny! Respect hops, consume fresh! If you must, sit on eggs, not on Pliny. Do not save for a rainy day! Pliny is for savoring, not for saving! Consume Pliny fresh, or not at all! Does not improve with age! Hoppy beers are not meant to be aged! Keep away from heat! 1 Pint Bottle 8%abv
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