ImageSo it appears that Coors is set to launch a new Belgian Pale Ale called Pale Moon. This will be an extension to the Blue Moon franchise, which already includes the Blue Moon year-round Belgian Wit Ale, as well as a seasonals for the entire year. 

This new offering is described as:

Belgian-Style Pale Ale brewed with cascade hops and a touch of hibiscus and orange peel.

It rings in at 5.4% abv and will come in 12oz bottles.

According to the rear label:

Pale Moon is a drinkable pale ale that has a distinctive hop aroma, without the lingering aftertaste. This Belgian-Style Pale Ale is brewed with European malts, cascade hops and a touch of hibiscus and orange peel. These ingredients create a rich copper colored ale with a flavor complexity that one would expect from the Blue Moon Brewing Company.

Information from the Brewblog, which can be found here, furthermore states: "Chief Marketing Officer Andy England said Coors... will add 22-ounce bottles and 12-packs of seasonals."

Pale Moon will launch in test cities in May and will have a national rollout in 2009 if it's well accepted.

Also, taken from Brewblog:

A press release discussing Coors’ new advertising is here.

ImageLimited Spring 2008 Release
10.8% abv
12oz bottle

So the big news on this label is the fact that it's in 12oz bottles now. Like Oak Aged Arrogant Bastard and Ruination, will we be seeing Stone Imperial Russian Stout in 6 packs? That would be great! It's much easier to try aging that way, as you can buy 6 at a time instead of 1. And, per ounce, 6 packs tend to be cheaper. I really hope we see these in 6-packs soon!

ImageLimited Edition Ale Brewed with Spices

Let's face it, brewers get bored of making the same recipes everyday. That's why we introduced our line of limited edition brews. What's in this bottle is a unique brew conceived by our crack team of alchemist brewers and produced with painstaking care for the craft beer drinker in you.

7% abv

ImageAn American IPA

A halligan bar is one of the most common firefighting tools in use today and is used in conjunction with an axe and when "married" to the axe they are referred to as "irons." Halligan IPA is an American IPA brewed using imported rye and specialty malts, amarilla, tettnang and nugget hops which gives off a well balanced taste adn aroma profile that finishes clean, crisp and refreshing. Pairs well with sharp pungent or peppery cheese, poultry, fish or shellfish.

22oz bomber

ImageAle brewed with spices, herbs and figs
A refreshingly tart, fruity, funky farmhouse ale brewed with black mission figs, hibiscus flowers and white pepper. Fermented with 100% brettanomyces.

15 years of brewing! You know what's been the best part lately? Tons of experimentation! For the past couple of years, we've been working with several strains of brettanomyces (wild yeast). We found one and deemed it the best for its tart flavor and funky, fruity aroma. Adding black mission figs for a subtle jammy aspect, hibiscus flowers for an herbal bouquet and hazy sunset hue, and white pepper for a bit of spicy twang, we've created FIFTEEN - a unique drinking experience inspired by the wild farmhouse ales of Belgium. Though immensely complex today, more flavors will emerge with time, so throw a few bottles in your cellar for future celebrations. Thanks to all of you who have made our 15-year ride possible! Peace to all and follow your dreams!

22oz bomber
7.1% abv

ImageBeer for a glass, from a can. Fresh beer, keep it cold!

First one in, last one out, sweating in the summer, freezing in the winter. Years of toiling and boiling have turned our brewer Todd into a cynical, surly, bitter brewer... You too can get bitter without all the fuss. Simply crack open a can and fill a glass with our latest - Bitter Brewer. Pale orange in color, this ale gets intense toast and marmalade character from British malt and American hops. Dry-hopping brings the floral citrus aromas. So go ahead and get bitter.

16oz can
37 IBU
4% abv

ImageSchwarzbier (shvahrts-beer) is German for "black beer." Brewed to be a light bodied dark beer with a clean, crisp, refreshing finish. Its well balanced malt character is complemented with a touch of roastiness. Brewed using imported black patent malt and noble hops. Pairs well with chunky dark breads, marinated meats such as brisket or German Sauerbraten. Not recommended for cellaring.

22oz bomber

ImageCan Conditioned
Toasty malt flavors in tandem with hoppy freshness.
New Belgium Brewing - Winde Powered and Employee Owned

12oz can
5.2% abv

ImageDark Belgian Ale

750mL bottle
10% abv

Yeah, while Mikkeller may not be an American Craft Brewing company, they follow the ethos pretty well, and are heavily inspired by the scene here. Plus their beers rock! So they get covered. And the beer comes to our market.