So it appears that Coors is set to launch a new Belgian Pale Ale called Pale Moon. This will be an extension to the Blue Moon franchise, which already includes the Blue Moon year-round Belgian Wit Ale, as well as a seasonals for the entire year.
This new offering is described as:
Belgian-Style Pale Ale brewed with cascade hops and a touch of hibiscus and orange peel.
It rings in at 5.4% abv and will come in 12oz bottles.
According to the rear label:
Pale Moon is a drinkable pale ale that has a distinctive hop aroma, without the lingering aftertaste. This Belgian-Style Pale Ale is brewed with European malts, cascade hops and a touch of hibiscus and orange peel. These ingredients create a rich copper colored ale with a flavor complexity that one would expect from the Blue Moon Brewing Company.
Information from the Brewblog, which can be found here, furthermore states: "Chief Marketing Officer Andy England said Coors... will add 22-ounce bottles and 12-packs of seasonals."
Pale Moon will launch in test cities in May and will have a national rollout in 2009 if it's well accepted.
Also, taken from Brewblog:
A press release discussing Coors’ new advertising is here.
Limited Spring 2008 Release
Limited Edition Ale Brewed with Spices
An American IPA
Ale brewed with spices, herbs and figs
Beer for a glass, from a can. Fresh beer, keep it cold!
Schwarzbier (shvahrts-beer) is German for "black beer." Brewed to be a light bodied dark beer with a clean, crisp, refreshing finish. Its well balanced malt character is complemented with a touch of roastiness. Brewed using imported black patent malt and noble hops. Pairs well with chunky dark breads, marinated meats such as brisket or German Sauerbraten. Not recommended for cellaring.
Can Conditioned
Dark Belgian Ale