This is one of those spur of the moment stories. This summer Notch Brewing has launched the Notch Patio Liter Mug Tour, a great series of events that are exactly what they sound like: people drinking session beer from Notch branded liter mugs on bar patios all around the city. Last night (Thursday, July 24, 2014), the Notch crew was to take over Firebrand Saints in Cambridge, MA...until a called from the Massachusetts Alcoholic Beverages Control Commission (ABCC), saying that liter mugs violated the Happy Hour Regulations, ABCC would be monitoring the event, and that the use of liter mugs would not be allowed. It seems that the glasses violated the rules around only serving a patron two drinks at a time.
In typical Notch fashion, they found a way to have a successful event anyway and, today, much venting online began, including this story on the episode by The Boston Herald. But the story is closed, no liter mugs allowed, too bad. Right? Well, it seems not so...
This morning (Friday, July 25, 2014), I decided to shoot an email to the ABCC to get some clarification on, 1) what constitutes a single serving; 2) why are 32 oz half yards allowed, but not ~34 oz liter mugs; and 3) why would 16 oz servings of high alcohol beer be allowed, but not ~34 oz servings of lower alcohol beer when the former has more alcohol in it?
Within a couple of hours I got a phone call (shortly after Gary Strack, owner of Firebrand Saints received a similar one) from Ralph Sacramone, Executive Director of MA ABCC, about this. He said that the call to Firebrand Saints the night before was a hoax, and that his office made no such call. He went on to say that the event at Firebrand Saints' was within Happy Hour Regulations and that they have no problem with liter mugs.
To be fair, there are some who are saying that this may just be the ABCC back pedaling on the issue after having their hand exposed more than usual on a regulatory interpretation. Who knows, but I don't find that too likely. It was a few beer and drinks industry folks unhappy about a ruling. If the ABCC back pedaled every time that happened, we'd have very different alcohol rules in Massachusetts. What do they care about a few of us being unhappy with a ruling? So, until someone shows me any evidence to prove otherwise, I'm sticking with my story: The call to Firebrand Saints was a hoax, and liter mugs are allowed in Massachusetts.
Now, let's all go down a liter of Notch Brewing Pils to celebrate!